The Internet and technology connect us in ways we never thought possible and never has this been more obvious than with the events of recent years. The electronic media is being used as a way of getting the message out to a broad range of audiences in a timely manner and in a very cost effective way. However, is email marketing still a viable way of communicating or have we overused this strategy to the point where it no longer has the impact it once did? Email marketing continues to prove itself to be incredibly successful and a powerful medium when used properly and is currently the tool of choice for over 80% of online advertisers who are interested in maintaining or growing their business relationships.
No article on email marketing would be complete without addressing the whole social media-email debate that seems to have developed in the last few years. While much has been written about this, there is a general consensus, among online users, that there is a place for both social media and email to co-exist, especially when it comes to utilizing email as a marketing tool. Social media is built around the premise of adding a more "social" component to the communication process, whereas email marketing, in fact, targets its main audiences