If you have a high level of creativity, possess strong communication skills as well as computer skills, there are many advantages to an online marketing degree. First of all, a degree in marketing is a valuable tool in the portfolio of any business or marketing manager. As a graduate with a marketing degree, you may be involved in advertising and promotion of a company’s products or services, product pricing, developing marketing strategy and even conducting surveys and market research. It makes for a very well rounded executive. Many major corporations prefer candidates with degrees in both marketing and business administration.
Next, it is estimated that employment of advertising and promotion managers, sales managers, public relations and marketing managers will grow at 12 percent or more, between 2008 and 2018, according to The United States Bureau of Labor Statistics (BLS), making it one of the most high in demand professions.
Last, pursuing a marketing degree online can be the perfect way for a working adult to further his or her education for various reasons; perhaps you decided to take some time off after high school, or perhaps you had to delay a higher education due to financial concerns. You may have chosen to raise your children first or opted for a career in the military. You may even hold a degree in another field but wish to move into the marketing field. Whatever your reasons for seeking a degree in marketing, an online school may be the best solution for you. There is no need to pay for child care and no time spent commuting to and from campus. You attend class in the comfort of your own home, and with few exceptions, at the time most convenient for you.
After earning a marketing degree online, you may work with a private company, marketing services company, a non-profit organization, an educational institution, or the government. And because most companies have moved their business and advertising on the Internet, most employers are particularly seeking candidates with marketing background as well as Internet marketing skills.
There are various ways to obtain a degree in marketing. Some traditional colleges offer online or distance learning as well as classroom instruction. There are also many private universities who specialize in online programs. Many have campuses throughout the country, so you can choose to attend in person, online, or a combination of the two. Others offer only online classes.
When selecting a school, make sure that it is fully accredited. To find out if it is accredited, you may want to visit one of the education accrediting bodies such as chea.org or department of education.
If you are considering online programs, make sure that you are going to be able to spend the time it will require. While you will not be spending time to travel to campus, you still need to commit enough hours to fulfill the class requirements. One good rule of thumb is that you need three times the credit hours to handle the reading and homework of any course. Therefore, if you are taking 6 credit hours, be prepared to spend 18 hours a week studying and preparing assignments.
Some schools that offer both online and traditional courses may require you to take tests on their campus while others require residency at some point in your learning. Be sure you find out about any such requirements before you enroll, particularly if you live a long distance from the school.
You may be eligible for financial assistance to pursue your online marketing degree. Most accredited online schools will qualify you for tuition assistance, financial aid, military benefits, educational grants and student loans. Scholarships for online courses are also available. Many employer sponsored tuition reimbursement plans allow distance learning, but you will need to verify this with your personnel department before searching for the school and programs that suits your needs.